Magazines are helpful or not!
Magazines are published for three basic reasons; to inform, to educate and to entertain. Similarly, retail magazines are published so the consumers could be made aware of the services that retail or a particular brand is providing and the latest perks that consumers could benefit from. For the same reason, Imtiaz Super Market introduced their own magazines with the purpose to keep the customers informed, aware and retain their interests regarding upcoming and on-going deals and sales in-store. To ensure that the magazines are accessed by a wider audience, the Super Market ensures that their magazines are up-to-date, attractive, and easy to understand and carry. These free of cost magazines in the form of flyers are of two types and released at two points of time. The ‘Weekly Delight’ magazine is released every week and entails weekly prizes and discounts on products from various categories like eatables and beauty and care. The monthly magazine is another promotional magazi...