CUSTOMER CONTACT CENTER or CALL CENTER?

Imtiaz Super Market | Customer Contact Center

Customer contact center or a call center?

As the norms of industry are changing, every simple thing is converted into a fancy one, and with all that factor even the call center has a new fancy word that is customer contact center, the only difference here is that a call center has a bad reputation, people really don’t like the name or the job here, but it is not what they think, its actually a helping hand for the people who are not aware of the things.

We often read the FAQ or the conditions they have still we remain unsure of what it means, and here we need a person, a voice who would tell us guide us what the company means just a satisfaction. People here or anywhere around are so lazy that they don’t want to read or watch the video completely, they need a voice who would answer there queries quickly, for all those kinds of people we have created this customer contact center, where people can connect themselves for their queries.

The enormous people would be unable to pinpoint the contrast between a contact center versus call center. Both are gadgets for client administration, and both include telephone stations. That covers the likenesses, so how about we take a peek at the manner in which these two models vary.

The contact center is a moderately new arrangement. They don't have the negative disrepute from which call center regularly endure. We don't assume that this notoriety is essentially supported, yet more on that in a couple of passages. In the first place, how about we characterize these two terms and investigate their potential favorable circumstances and downsides for your business.

Contact center vs. call center: what is a contact center?

People tend to use the two terms interchangeably, but they aren’t identical. The two are similar, but the main difference of contact center vs. call center is that the former provides additional services such as:

VoIP Telephone Services

Email

Text Chat

Fax services

Direct Website Interface

A contact center caters to the growing importance of providing omnichannel customer support. Increasingly, consumers expect the businesses they sponsor to be present on several channels and to offer consistent, qualified service on all of them.

Contact centers are also operated by outside companies and are used to handle customer service but also to take on other activities such as telemarketing, debt collection, and billing services.

Some of the key features of a contact center:

Advanced call distribution: Contact centers are equipped with features designed to distribute calls efficiently, in order to maximize the number of fielded calls while keeping customer satisfaction high.

Scripts: Contact centers often work using customized scripts for every customer interaction. This gives agents a framework for sales and support and can help with confidence when tackling tricky situations. Scripts work over the phone, of course, but also for any channel covered by a particular contact center. Nevertheless, part of being a good contact center agent is being able to deviate from a script when the situation calls for improvisation.

Real-time reporting: Contact centers monitor specialist execution and consumer loyalty more than a few channels. These investigations are intricate and multi-faceted, and the volume of data is so enormous that it can be difficult to draw significant assumptions. Subsequently, concentrating on certain Key Performance Indicators is the best approach to settling on information-driven choices for your contact center.

The common complaints about contact centers are:

Language Barriers: One of the most well-known grievances of both call centers and contact centers is the language boundary which happens when these centers are found abroad from the business which is outsourcing to them and their customers. With the advent of virtual call centers, a developing number of organizations can enlist remote operators from wherever on the planet and remain associated. This way, customers can always count on finding an appropriate questioner

Lack of interdepartmental communication: Contact centers offer services over multiple channels, and everyone is taking different paths towards a common goal. However, a successful omnichannel strategy is difficult to pull off. The live chat people aren’t communicating with the email guys, and the customer feels frustrated.

Long wait times. Many contact centers have an automatic queuing system, which can lead to very long hold times.

Contact center vs. call center: what is a call center?

Call centers functions via phone, their main channel of communication. Call centers are intended to handle a massive volume of calls. Generally, call centers are used to handle customer service, technical support or sales. They can field inbound calls, perform outbound calls, or be a hybrid of the two. The flexibility of a call center means that you can blend the skills and roles of agents for collected proficiency.

What can a call center do?

Call centers can support the following purposes:

Telemarketing. One of the most common uses for call centers is telemarketing as the cost of employing a cost center is always less expensive than hiring an in-house sales team.

Fraud Prevention. Another great use of the call center is to engage in fraud prevention by having your team follow up on purchases and transactions.

Collection. Having your team make collection calls can be a great way to consistently follow-up on debts without having to assign your in-house employees to it.

Information Gathering (leads, feedback, etc): Finally, you may want to use your gather information on your leads, or customers by having them call and present short surveys in order to figure out what products and services would best serve their needs in the future.

Summary

We should quickly outline the meaning of contact centers, call centers, and how they compare with one another.

Call centers field inbound calls, carry out outbound calls, and make the phone channel as effective and streamlined as could be expected under the circumstances. Call focuses can deal with extensive call volumes and have an exact capacity.

Contact centers have a similar reason, yet they work over a bigger number of channels than simply the telephone. Contact center operators work in various ways, towards a shared objective.

Ultimately, the decision between a contact center and call center depends on what will best suit your business: its scale, activity, and goals.

Regardless of whether to offer help over different channels is somewhat of a supervisor’s decision. In any case, you can pick how to do that arrangement. A contact center permits you increasingly unified command over your methodology. But a call center used in conjunction with equally specialized services for each channel is a choice to remember, as it will permit greater adaptability, more participation, and a superior spotlight on the customer.